Maximise Your Data

Converting zero and low spend customers.

• How many zero or low spending customers do you have? Are they buying their product from the competition? What would be the potential incremental sales if you could switch some of that spend to your business? The problem is identifying what potential spend is actually out there.
• MYD can split the existing sales data into millions of micro-segments of customer type / product group combinations. Providing that we have customer classification data on the zero and low spend customers, analysis of the data will show what categories of products this type of customer is likely to be buying – but from somewhere else. Specific targeted sales and promotional activity can then take place.
• By using the pricing and discount setting tools that MYD offer, a specific and relevant set of terms can be drawn up to entice the customer.
• Because these prices and discounts can be produced en-mass, you can target the customers with apparently bespoke terms and incentivise them as you feel appropriate.

Are your competition showing SME customers this level of attention?

But why only look at low spend customers?

• Your existing spending customers may be buying specific product lines from a competitor. Do you notice that these are missing from their spend profile? Analysis of the micro-segmented data will show that they purchase unusually low levels of particular ranges compared to similar customers.
• What would be the value of this incremental spend if you could convert a portion of it? The secret is to know precisely which product ranges you believe that they are buying – but from elsewhere. Armed with this knowledge you can target specific sales activity.

MYD can help you identify your specific Incremental Sales opportunities so that you can target sales and promotional activity in the most effective way.